“As a Black woman I feel like we have been highlighted and my whole thing is I hope it’s not just for profit,” Blac said of the initiatives seen by many brands during the past several months. As brands are being asked to pull up or shut up when it comes to their investment in the Black community, Vaseline serves as an example of how it should be done. In a way, Vaseline is also a part of the healing process happening in America right now as well. I just always used Vaseline so it was definitely a huge part of my healing process for sure.” “My scars - after I came out of the hospital I didn’t use anything special. “Growing up, especially being back in Nigeria, that was all that we used.” At the age of 9, she suffered severe burns to her face, head, and neck after a cooking accident at her family’s store, and she turned to the brand at that time as well. When I say be your own kind of beautiful it’s defining what’s beautiful to you and living by that, not going by the beauty standard, whatever that is.”īlac shared that Vaseline was a part of her life long before this partnership. “There was a lot of ups and downs and I think it’s the determination and the people around me that really helped me to get to where I am to figuring out what I consider to be beautiful which is me standing basically in my truth. “It was a long journey for sure,” Blac said. The 24-year-old’s mantra is “Be Your Kind Of Beautiful–” a resolve that’s been years in the making as a burn survivor. Blac’s luminous personality is what’s helped grow her brand to nearly 800K followers on Instagram and 1.4 million YouTube subscribers.
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